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In the year since we’ve been producing this podcast I’ve interviewed every conceivable kind of guest. Captains of industry, marketing gurus, my employees and even my own daughters have been the targets of my invective. Well that all changes today. Nikki Pett a relationship guru and author has turned the tables on me!
In this episode Nikki interviews me about all the things I’ve learned in my 30+ years of business. We talk a lot about the difference between making money and building a brand. Too often business owners are too obsessed by operational revenue and ignore the importance of building a name for yourself.
Nikki says the being vulnerable is the most important way for people to connect with you. She gets me to open up about all the mistakes I’ve made over the decades. Believe me I’ve made many. I shared with her the most important lesson I had to learn. My business is not about me. It’s about building something that will survive long after I’m gone!