S03E13 – Timology: How to stop selling and start winning

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There are a lot of theories about how to become a great salesman. But today I’m going to tell you one you probably haven’t heard before. Stop trying to sell. The second you approach your clients as a greasy salesman you’re bound to fail. Instead, approach them as friend. Creating a real relationship with people is way harder than being a salesman. But it’s guaranteed to pay off in ways you never expected.

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