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Tim is joined this week by Doug Macy from Trust 1 Security. The pair talk about how to create a unique identity in a crowded marketplace. Tim has tried to center his business around his own personality. Making yourself the brand is a great way to generate some name recognition but it has it’s downsides too. Doug thinks Tim has succeeded because he is fiercely loyal and refuses to abandon his friends when time’s get tough. “If someone falls and your don’t offer a hand, you’re just an asshole.” Tim says.