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“Why are you doing this?” Tim gets asked that all the time. Other business owners were totally mystified when Tim first launched the podcast. They couldn’t understand why he would risk “offending” potential clients. Today, Tim tried to explain. The construction business is trapped in the past and the old methods of marketing are not working anymore. Spending $10,000 for a booth at PRSM doesn’t make a lot of sense anymore. If cold calling and RFPs are your only method of finding new business you’re hopelessly stuck in the past.
Podcasting offers something different. A way to become friendly with potential client on their time. They can listen to the show whenever is convenient for them. So why invite other people to chat on the show? Tim believes that a rising tide lifts all boats. He wants to prove that this kind of marketing can work for all kinds of businesses.
In this episode Tim details the process of recording, editing and posting every podcast episode. The cost is much less than traditional advertising methods and the potential rewards are much higher. He urges his friends and colleagues to get out of their comfort zones and join him on an episode. Every guest gets total control over the episode and can even scrap the episode if they don’t like it. If the industry is ever going to join the 21st century it’s going to start with better digital marketing and podcasting is a big part of that revolution.