Marketing secrets that will unleash your business | Season 4 Episode 14


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Your company is your baby, it’s your child.  When you first start out you stress out about every little thing.  But what often gets missed is advertising and marketing. A lot of people will come to a big trade show like PM Expo and expect to make a ton of sales.  That’s a mistake. Trade shows are not about selling. They are about brand awareness. Full stop. Can you connect with another human in 10 seconds and make sure that they remember you?  That’s easier said than done.

Today on the show I’m joined once again by Anthony Vinzi owner of Promain Exterior Maintenance.  We break down the easy ways to make an impact for your company.

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How to avoid trade show disaster with Anthony Vinzi | Season 4 Episode 13


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I’ve been to more trade shows than most.  Lot’s more. Over the last 3 decades I have shaken a lot of hands at these things.  Over the next few weeks I’m going to be sharing a bunch of episodes we recently recorded at PM Expo and The Buildings Show.  We talked with a lot of impressive people and I’m really excited for you to see what we produced.  

We are going to kick things off with a conversation with my old friend Anthony Vinzi, AKA paint chips.  Anthony has been a guest on the podcast more than just about anyone else.  Today we break down everything that is good and bad about trade shows. Many people spend a ton of dough on these things without understanding what they are doing there.  Believe me I’ve had to learn this the hard way!

S02E15 – Close Canada Post FOREVER!


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Tim is joined by Anthony Vinzi to talk about a bunch of things affecting Canadians this week.  Canada Post is in the midst of a rotating strike across the country.  This raises the question:  What’s the point of Canada Post anyway?  Our heroes talk about why small business needs to get ready for a recession.  And the pair savage Trudeau’s plan to allow the census to access your tax records.

S02E14 – Sex, Lies and Videotape


 

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For the first time ever Tim Byrne Almost live is actually live!  We broadcast today’s episode on Facebook and Instagram in real time.  It was a bit of a disaster.  We haven’t really figured out all the equipment yet.  Luckily Anthony Vinzi from Promain Exterior joined me to soften the blow.

S02E04 – Two Girls and a Dog of Facilities


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Tim is outnumbered in this week’s episode.  He’s invited two superstar young women to join him for a conversation about the business of facilities management.  Kat Byrne is a familiar voice to regular listeners of the podcast.  She’s the General Manager of Byrne on Demand and has the far more difficult job of being Tim’s daughter.  Kat is joined by Angelica Levesque, a former Byne employee and now a Senior Project Manager with Promain Exteriors.   

The conversation starts with Tim marvelling at the driving habits of both his guests.  Angelica now has a company car which surprises Tim. “Haven’t both of you nearly lost your licenses?” he asks.  They have and Tim starts to say that men are better drivers than women but then stops himself. “I got stopped in Quebec last weekend going 140 in an 80 zone,” he says.  So that answers that.

Angel has mostly worked for small companies like Byrne and Promain but she does have some limited corporate experience.  A short stint pouring coffee at Tim Horton’s convinced her that there is no creativity working for a big business. Promain works with mostly with Ontario customers who often do business in Western Canada.  Angelica thinks that there isn’t the same kind of urgency in the West as there is in Ontario. Managing customer expectations is a big part of her job. All three agree that working with Canadians is way better than dealing with Americans.  It’s not because they are worse people. They just don’t understand Canada and treat their Northern stores as an afterthought.

Tim quickly becomes bored of this conversation about business and shifts the conversation to a far more interesting topic.  “Did you know that 47% of employees masterbate in the office?” he asks. The girls are astonished by that figure. It disturbing to think about in an office like BOD with 27 employees.  It’s gets far more disturbing when thinking about Promain’s office which has just 3 employees. “I don’t want to think about this,” Angelica says.

 

 

Episode 5 – How to ruin your life in 3 easy steps with Anthony Vinzi


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The road to Anthony Vinzi‘s appearance on this podcast was a long and arduous one. Tim and Anthony have known one another for over a decade. Their paths would occasionally cross on various construction projects. Anthony runs Promain Exterior Maintenance, a full service concrete and ashphalt company based in Woodbridge. But it was in 2010 when they really became friends. 2010 also happens to be the worst year of Tim’s life. Though those two facts aren’t related. Well, actually they kind of are.

You see, Tim had a shit crazy year in 2010. His brother and he stopped talking to one another after many years of working together in the family business. But that’s a topic for another podcast. Then in March of that year Tim was forced to admit to an affair. Then he was sued in April by one of the women for sexual harassment. Tim and his then wife broke up and he moved out of the house. Then in October Tim’s 20 year old son Hilton was left in a coma after a skateboarding accident. He remained in St. Michael’s hospital for 21 days before he succumbed to his injuries. Tim was a broken man as he recounts in the episode.

“I was embarrassed. I was a mess. My heart was broken, my ego shattered and my reputation was in tatters.”

That’s when Anthony enters the picture. Tim had hired Anthony to pave a driveway at one of his properties. Those plans were shelved after Hilton’s accident. Tim basically stayed inside his house and didn’t leave for days at a time. Getting out of bed was next to impossible. But once a week Tim would hear a light tap at the door. He almost never got up to see who it was. But eventually, he would open the door to find a large Tim Horton’s coffee on the stoop. It was usually frozen solid by then and there was no sign of who has left it. This went on for several weeks. Then one morning Tim happened to up when the knock came. He opened the door to find Anthony’s orange coat descending the stairs.

“Hey!” Tim said.

“Oh hey man,” Anthony answered. “I just wanted to make sure you were OK.”

That began a years long friendship that culminates in this week’s episode.

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